How Women Can Develop - and Promote- Their Personal Brand
We all know developing a personal brand is valuable. It helps others see your true talents, so you’re more likely to be tapped for relevant and interesting assignments — and it helps you stand out in a field of competitors. But personal branding has some unique challenges for female professionals. Gender norms presume that women should be agreeable and nurturing, and when they violate these norms through self-promotion and decisiveness, they’re often penalized for that behavior in a way that men wouldn’t be. How can women navigate this conundrum? First, network both inside and outside your organization, so you have a diverse set of people who can step up on your behalf. Next, control your narrative by developing a clear and concise elevator pitch. Finally, share your ideas publicly and display your expertise through content creation. Read More.